Ticketmaster Verified Fan
Verified Fan is an invitation-based ticketing program that helps reduce scalper and bot activity during the presale & onsale. Read more about how it works on Ticketmaster.com
Responsibilities included initial product development, client onboarding, and ownership of end-to-end operations.
Scaled the program from zero to 150+ artists within 3 years, selling 10M+ tickets and reducing scalper activity by as much as 90% per tour.
A few of the participating artists, teams, and productions
Billie Eilish
Billy Joel
Bruce Springsteen
BTS
Camila Cabello
Ed Sheeran
Elton John
Green Bay Packers
Halsey
Hamilton
Harry Styles
Lady Gaga
Madonna
Michelle Obama
Muse
Nashville Predators
New York Yankees
Paramore
Pearl Jam
P!NK
Taylor Swift
Twenty One Pilots
UFC
WWE
Cover photo credit: Senny Mau