Raymond Lew

Product Leader & Hands-On Builder

25+ years leading consumer, ecommerce, marketplace, SaaS, data/ML, and entertainment products across Fortune 500 companies and high-growth startups.

Led product strategy and teams at scale while remaining hands-on across discovery, requirements, UX, prioritization, and launch execution — from 0→1 development through large-scale consumer platforms.

Led multiple artist programs grossing $100M+
Led multiple NFT projects grossing $1M+
Led Web3 programs for the NHL and Major League Soccer
Ownership of marketplace products across NFTs, ticketing, and merch
Launched and scaled 0-1 products in corporate environments
U.S. patent #9,202,180 (w/2 others) for Facebook-Integrated Seating Chart

Experience

Startup Product Leadership

Sweet · NFT Genius · LGND
*2021–Present*

Led product strategy and hands-on execution across early- and growth-stage consumer technology companies, launching 0→1 marketplaces, fan experiences, digital collectibles, and commerce products across sports, entertainment, art, and major consumer brands.
20+ launches across the NHL, MLS, Build-A-Bear, Kia, Old Navy, and other partners

$4M+ Red NVLPE program at Sweet

$1.8M BALLERZ + $1M+ Rebel Rabbits at NFT Genius

Built and launched marketplaces, auctions, wallet integrations, Telegram products, and generative experiences across Sweet, NFT Genius, and LGND.io

**Ticketmaster / Live Nation**

*2007-2021*

Product owner of bespoke programs that address artist touring needs and drive company innovation.
Represented the artist’s voice in B2C and B2B product development, working directly across all product teams.
Previous product ownership included LiveNation.com discovery pages, non-ticketing revenue & upsell products (ticket insurance, parking, hotels, et al.), artist merchandise, social integrations, and artist insights reporting tools.
**Highlights:**
Drove over $100M in revenue for Taylor Swift’s record-breaking 2018 tour via custom fan engagement platform.

Virtually eliminated scalped tickets for Pearl Jam’s 2020 tour via custom secure ticketing program.

Scaled machine learning Verified Fan program from zero to 150+ artists within 3 years, selling 10M+ tickets and reducing scalper activity by as much as 90% per tour.

Granted U.S. Patent #9,202,180 (w/2 others) for Facebook-Integrated Seat Map feature.

One conspiracy-laden goodbye email.

**Disney**

*2006-2007*

Project ownership of Walt Disney Records, Radio Disney, Hollywood Records, Disney Interactive Studios, and JETIX web properties.
**Highlights:**
Led development of the first Disney sites to communicate with next-generation video game consoles: Spectrobes (Nintendo DS) and Turok (Xbox 360 & PlayStation 3).

Eliminated dev maintenance of 200+ static HTML pages via redesign of the Walt Disney Records site.

**Capitol Records**

*2001-2006*

Managed official artist sites, online street teams, enhanced CDs, and DVD projects for domestic roster, which included artists such as The Beatles, Beastie Boys, OK Go, and Liz Phair.
**Highlights:**
Awarded platinum records for Kylie Minogue *Fever* and Yellowcard *Ocean Avenue*, with significant contributions from online street teams & grassroots marketing campaigns.

Occasionally chatted with fans as GooglyMinotaur, Radiohead's AIM chatbot.

My first cover letter

Expertise & Skills

Product Management · Product Strategy & Roadmaps · 0→1 Product Development · Ecommerce · Consumer Products · Marketplaces · B2B SaaS · Data & Analytics · AI / Machine Learning · UX · A/B Testing · Go-to-Market · Cross-Functional Leadership · Agile / Scrum · Web3 / Blockchain

Creative Endeavors

Long-Form Improv

Trained at Upright Citizens Brigade Theatre, The Groundlings, The Ruby (fka Nerdist School), and The Pack Theater.

Performed with many amazing teams! Branzino, Big Boss, Iguanodon, Chef Borscht, Figure Four, Alfa Romeo Peachtree, Hot Chocolypse Now, et al.

Also co-hosted a weekly midnight show, One Love Improv.

Music

Vocals + guitar for 2-piece grunge band, Shaped Like A Gun (named after this song by the Dave Grohl-endorsed rock band, Verbena).

Responsibilities include songwriting, show booking, 1am load outs, managing shared rehearsal spaces, dealing with equipment malfunctions, and lots of Craigslist used gear searches.

Only one show was shut down by the cops, which ironically was a solo acoustic gig.