Taylor Swift Tix
Drove over $100M in revenue for Taylor Swift’s record-breaking 2018 reputation Stadium Tour.
Led 100+ cross-functional team members throughout product inception, development, tour announce, ticket sale, and on-site entry.
Introduced innovative select-your-seat purchase experience under high demand, now the standard on Ticketmaster.com.
Developed custom anti-scalping measures to get tickets into the hands of fans, resulting in the highest-known positive social sentiment for Ticketmaster during a ticket sale.
Responsible for turning the artist’s vision into a cohesive product strategy, and evangelizing this vision to internal product teams. Led development of new technology where needed, and helped steer enhancements of existing products by other teams.
Ensured vertical alignment across artist management, promoter, and executives; as well as horizontal alignment across product, engineering, design, data science, operations, marketing, brand, legal, et al.
How It Worked
Cover photo credit: Jason Kempin/TAS18/Getty Images