BALLERZ

Launched basketball-inspired generative PFP collection on Flow in Nov 2021

  • Led cross-functional team members from concept to launch: product/IP ideation, creative design, traits & rarity configuration, partner promotion, marketplace UX & development, and primary & secondary sales operations.

  • Featured as part of Dapper Labs’ Flow Fest

  • Ranked #2 in all-time sales on Flow, behind NBA Top Shot

  • Thriving, organic community of 25k Twitter and 12k Discord within 2 months

  • Established Gaia as the first NFT marketplace powered by Dapper

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