Red NVLPE
Launched 8 generative NFT collections as part of a Chinese New Year drop in Feb 2022 for streetwear artist Edison Chen
Led cross-functional team members from concept to launch of the $4M+ grossing project
Owned account management, product management, NFT production, and live operations
Simultaneously managed creative across 8 artists (7 of which were doing their first NFT and first generative drops), defining traits and rarity configuration.
Collections on OpenSea
