MLS Quest
Led launch of MLS Quest, the official digital collectibles program of MLS and MLSPA.
Led 40+ cross-functional team members throughout product inception, platform development, content production, blockchain minting, and go-to-market.
Contributed directly on product, account management, program management, program strategy, project management, UX, design, email marketing, blog, and live ops.
Ownership and execution of product roadmap while balancing the needs of web2 and web3 users; ensured alignment across internal Sweet and external League stakeholders.