NHL Breakaway

Led launch of NHL Breakaway, the official digital collectibles program of the NHL, NHLPA, and NHLAA.

  • Led 40+ cross-functional team members throughout product inception, platform development, content production, blockchain minting, and go-to-market.

  • Contributed directly on product, account management, program management, program strategy, project management, UX, design, email marketing, blog, and live ops.

  • Ownership and execution of product roadmap while balancing the needs of web2 and web3 users; ensured alignment across internal Sweet and external League stakeholders.

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MLS Quest