Raymond Lew

Product Leader at Fortune 500s & High-Growth NFT Startups

Over 20 years of experience in entertainment & technology, developing innovative programs for some of the world's biggest artists & brands.

Diverse product ownership across B2C, B2B, SaaS, ecommerce, abuse prevention, data science, analytics, social media, community, and NFTs.

Led multiple artist programs grossing $100M+
Led multiple NFT projects grossing $1M+
Blockchain experience across Ethereum, Polygon, Flow, Tezos, and WAX
Ownership of marketplace products across NFTs, ticketing, and merch
Launched and scaled 0-1 products in corporate environments
U.S. patent #9,202,180 (w/2 others) for Facebook-Integrated Seating Chart

Experience

**Sweet**

*2022-Present*

Post Series B startup in the NFT platform & marketplace spaces, building on Polygon, Tezos, and Ethereum.
Lead product, creative, and marketing teams; built program strategy group. Scaled from 3 to 20 remote work team members in the first 5mos.
Oversee product & program strategy for the official NHL digital collectibles marketplace.
Owned account management, NFT production, and operations for Red NVLPE: 8 generative collections using a Polygon NFT to unlock the ability to purchase an Ethereum NFT, grossing $4M+.

**NFT Genius & LGND.art**

*2021*

Product leadership at two different NFT startups, with projects spanning PFPs, collectibles, marketplace, premium art, and music.
Blockchains include Ethereum, Flow, and WAX.
NFT Genius seed investors include Mark Cuban, Roham Gharegozlou (CEO, Dapper Labs), and Sound Ventures (led by Ashton Kutcher and Guy Oseary).
Launched two NFT IPs in BALLERZ ($1.8M primary sales; at the time, ranked #2 in all-time sales on Flow behind NBA Top Shot) and Rebel Rabbits (generative art collection on Ethereum).
Responsible for product strategy and roadmap, product development, UX, and account management.

**Ticketmaster / Live Nation**

*2007-2021*

Product owner of bespoke programs that address artist touring needs and drive company innovation.
Represented the artist’s voice in B2C and B2B product development, working directly across all product teams.
Previous product ownership included LiveNation.com discovery pages, non-ticketing revenue & upsell products (ticket insurance, parking, hotels, et al.), artist merchandise, social integrations, and artist insights reporting tools.
**Highlights:**
Drove over $100M in revenue for Taylor Swift’s record-breaking 2018 tour via custom fan engagement platform.

Virtually eliminated scalped tickets for Pearl Jam’s 2020 tour via custom secure ticketing program.

Scaled machine learning Verified Fan program from zero to 150+ artists within 3 years, selling 10M+ tickets and reducing scalper activity by as much as 90% per tour.

Granted U.S. Patent #9,202,180 (w/2 others) for Facebook-Integrated Seat Map feature.

One conspiracy-laden goodbye email.

**Disney**

*2006-2007*

Project ownership of Walt Disney Records, Radio Disney, Hollywood Records, Disney Interactive Studios, and JETIX web properties.
**Highlights:**
Led development of the first Disney sites to communicate with next-generation video game consoles: Spectrobes (Nintendo DS) and Turok (Xbox 360 & PlayStation 3).

Eliminated dev maintenance of 200+ static HTML pages via redesign of the Walt Disney Records site.

**Capitol Records**

*2001-2006*

Managed official artist sites, online street teams, enhanced CDs, and DVD projects for domestic roster, which included artists such as The Beatles, Beastie Boys, OK Go, and Liz Phair.
**Highlights:**
Awarded platinum records for Kylie Minogue *Fever* and Yellowcard *Ocean Avenue*, with significant contributions from online street teams & grassroots marketing campaigns.

Occasionally chatted with fans as GooglyMinotaur, Radiohead's AIM chatbot.

My first cover letter

Expertise & Skills

Product Management · Cross-Functional Team Leadership · Creative Problem-Solving · Rapid Design Prototyping · Product Strategy · Business Strategy · Strategic Planning · Data Analytics · User Experience (UX) · Emotional Intelligence (EQ) · Mentoring · Team Building · Client Management · Executive Communication · Presentation Design · Project Management · Agile Methodologies · Scrum

Creative Endeavors

Long-Form Improv

Trained at Upright Citizens Brigade Theatre, The Groundlings, The Ruby (fka Nerdist School), and The Pack Theater.

Performed with many amazing teams! Branzino, Big Boss, Iguanodon, Chef Borscht, Figure Four, Alfa Romeo Peachtree, Hot Chocolypse Now, et al.

Also co-hosted a weekly midnight show, One Love Improv.

Music

Vocals + guitar for 2-piece grunge band, Shaped Like A Gun (named after this song by the Dave Grohl-endorsed rock band, Verbena).

Responsibilities include songwriting, show booking, 1am load outs, managing shared rehearsal spaces, dealing with equipment malfunctions, and lots of Craigslist used gear searches.

Only one show was shut down by the cops, which ironically was a solo acoustic gig.